campera.media / Case Studies / NUR DIE Friends
LOCATION SOUND / FASHION

NUR DIE Friends:
location sound for the relaunch.

NUR DIE has been around since 1963, known for tights, socks and underwear. In 2025 the brand renewed its identity, with a new design and the spot “NUR DIE Friends”. It was shot in late 2024, and we handled the sound on set: ambience and effects, so the spot sounds like real everyday life in post-production.

Client
NUR DIE
Campaign
NUR DIE Friends, brand relaunch
Shoot
Late 2024
Launch
May 2025
Channels
Social media, YouTube, Google, Amazon
Our part
Location sound: ambience and effects
The starting point

A brand
everyone knows.

NUR DIE has been in German stores for decades; almost everyone has held a pair of its socks or tights. The relaunch was meant to make the brand younger, more open and more digital, without losing the customers who have been loyal for years. The men's brand NUR DER and NUR DIE were also brought together under one roof.

The spot tells this with people of all generations in their favourite pieces, coming together one by one. The pictures live on closeness, and that calls for sound that is just as close.

What happens after the last take.

When the camera is off, location sound is not done yet. First the ambience, the room tone of the set, then the sounds of the props: a door, fabric on a hanger, a chair. That gives post-production real material from the shoot day instead of sounds from a catalogue.

  • Props, boom with microphone
  • Recording

A schematic shoot day, not a picture of a specific set.

Our part

The sound
from the set.

Location sound on the shoot day was ours:

01

One shoot day

In late 2024 we spent a shoot day on set as sound recordist.

02

Ambience

We recorded the room ambience of the sets. It is the bed on which music and effects sit in the mix.

03

Effects

Plus sounds close to the people and the products: fabric, movement, touch. Exactly the details that make a spot about clothing believable.

04

Delivery to post-production

The recordings went, sorted, to post-production, where the spot was finished.

The result

The spot
for the relaunch.

Since May 2025, “NUR DIE Friends” has been running as the opener of the relaunch, on NUR DIE's YouTube channel and digitally on social media, YouTube, Google and Amazon. The campaign is planned in several phases.

What it sounds like when we record the products themselves on set is shown in the case study Sounds Like Fissler.

Services used

Our expertise
for this project.

Film sound and post-production Sound design Fashion
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FAQ

Questions about
location sound.

They record the sound on the shoot day that later goes into the mix: dialogue if anyone speaks, the ambience of the location and sounds close to the people and products.

Because music alone often feels artificial. Ambience and real sounds under the music give the picture space and make it believable.

Yes, we come to the set. Our own studios are in Frankfurt, Cologne and Berlin, more on the studios page. What matters on the shoot day is covered in the blog article location sound on a commercial shoot.

Get started

Your shoot,
your sound.

We come to the set, record what post-production needs and, if you like, take care of sound design and mix as well.

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