Porsche 911 Soundbar: Music & Sound Design for the Product Film | Campera Media

Campera Media

PRODUCT FILM / AUTOMOTIVE

Music and sound design
for the Porsche 911 Soundbar.

The Porsche 911 Soundbar turns an original 911 GT3 rear silencer into a speaker. For its product film, working for an agency, we created the entire sound: audio concept, composition, music production, sound design and mixing.

Client

Porsche (via an agency)

Project

Porsche 911 Soundbar product film

Our part

Audio concept, composition, music production, sound design, mixing

Industry

Automotive / luxury

The challenge

An exhaust
that plays music.

The 911 Soundbar is a speaker made from a real Porsche part. The product film had to make both audible: its motorsport origins and the sound quality of an audio product for the living room.

So music and sound design could sound neither like stock music nor like a racetrack cliché. They had to fit Porsche and this product.

Our approach

Concept first,
then sound.

Before a single sound was made, we analysed brand and product:

01

Understanding brand and product

What defines Porsche and what makes the soundbar special, including the sound of the 911 GT3 it comes from.

02

Audio concept

This became the concept for the sound of the film, the basis for music and sound design.

03

Composition and music production

The music for the film, composed and produced entirely in-house.

04

Sound design

Sounds that make product and origin audible. Our experience with AVAS, the warning sound of electric vehicles, fed into it.

05

Mixing

Music and sound design mixed into the finished sound of the product film.

The result

A film
that sounds like Porsche.

Music and sound design carry the whole product film and bring motorsport and living room together in one sound. The film is in the video above, the music below to listen to.

“The soundbar was about bringing motorsport and the living room together in one sound. That is why the concept came before the first note.”

Rahim Erbil, Founder and Creative Director, Campera Media

Listen

The music,
to listen to.

The music for the Porsche 911 Soundbar, level-matched for playback on this page.

Porsche 911 Soundbar

Music

0:00 / 0:38

Services used

Our expertise
for this project.

Audio concept Composition and music production Sound design Mixing Campaign Sound

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FAQ

Questions about music and sound design
for product films.

We analyse brand and product and define how both should sound before music and sound design are made, so every sound fits the brand. More on sonic branding.

Yes. As on this project, we take on the complete sound for films that agencies produce for their clients.

It depends on length, scope and usage rights. You receive a quote in advance.

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Automotive Sound?

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