DWS Sound Logo: Sonic Branding Since 2015 | Campera Media

Campera Media

SOUND LOGO / FINANCE

The DWS sound logo,
2015 and 2021.

For DWS, the asset manager within the Deutsche Bank group, Rahim Erbil composed the first sound logo in 2015. After the 2018 IPO and the brand's rebrand came the revised version of 2021. Both are ours.

Client

DWS / Deutsche Bank

Service

Sound logo, audio CI strategy, brand music

Years

2015 and 2021

Composer

Rahim Erbil

Industry

Finance

The challenge

A financial brand
you can hear.

As early as 2015, long before sonic branding became common in asset management, DWS got its own sound logo. Today DWS is one of Europe's large asset managers, with EUR 1,085 billion in assets under management at the end of 2025.

In 2018 DWS went public and the brand was rebuilt completely: colour, typography, imagery. The sound had to fit the new identity.

A sound logo for a global asset manager has to convey stability and progress at once, on TV, in investor presentations, on digital channels and in corporate films.

Our approach

Strategy
before sound.

Strategy came before the first note:

01

Brand audit and sonic briefing

Analysis of brand strategy, visual identity and competition, turned into a sonic briefing as the compass for every decision.

02

Three sound directions

Three clearly different directions between clean-digital and warm-orchestral, each its own interpretation of the brand.

03

Composition and production

Composed by Rahim Erbil, produced in all variants and lengths for stereo, mono, TV and digital.

04

Brand music and guidelines

A longer brand music version for corporate films and audio brand guidelines for its use.

05

Implementation

Advice on technical specifications for broadcast, on use across digital channels and in internal communication.

The result

Two versions,
one brand.

The sound logo opens corporate films, closes investor presentations and accompanies DWS across all channels. It works in its shortest variant as well as in the long brand music version. Both versions, 2015 and 2021, are below to listen to.

“At DWS, no note was left to chance. That is the difference between making music and making a brand sound.”

Rahim Erbil, Founder and Creative Director, Campera Media

Listen

The sound logo,
to listen to.

Two versions of the DWS sound logo, level-matched for playback on this page.

DWS sound logo

2021 version, composed by Rahim Erbil

0:00 / 0:05

DWS sound logo

2015 version, composed by Rahim Erbil

0:00 / 0:05

Services used

Our expertise
for this project.

Sound logo Audio CI strategy Brand music Sonic branding finance

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FAQ

Questions about sonic branding
in finance.

It depends on the number of variants, the strategic groundwork and the usage rights. You receive a quote in advance. More on the sound logo page.

Financial decisions run on trust. Sound is processed quickly and emotionally, and a consistent sound logo makes the brand recognisable across TV, app, presentation and phone. DWS already relied on its own sound logo in 2015.

Yes. As with DWS in 2021, we adapt a sound logo to a new brand identity instead of starting from scratch.

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