TRADE FAIR / AGRITECHNICA 2025

Music and sound design
for John Deere at Agritechnica.

At Agritechnica 2025 in Hanover, the world's leading trade fair for agricultural machinery, John Deere had the largest stand of the show. Working for an agency, we composed and produced the music for the two main films on the large LED walls, created the sound design and filled the stand with audio between shows.

Client
John Deere (via an agency)
Trade fair
Agritechnica 2025, Hanover
Stand
13C58, hall 13
Our part
Music, sound design, ambient audio, mixing
John Deere Agritechnica Sound Design & Music Production

¹ AI-generated image

The challenge

One stand,
two jobs for sound.

Agritechnica 2025 counted around 476,000 trade visitors (hannover.de). According to Landbrugsavisen, around 200,000 guests visited the John Deere stand. Two large films ran on the LED walls for the main presentation.

Between shows the stand needed ambient audio. So the sound had to do both: cinematic impact in the show moments and a pleasant presence in the background that fits the brand and does not disturb conversations.

Agritechnica Hanover floor plan: John Deere stand 13C58

Agritechnica Hanover floor plan: stand 13C58 (highlighted in red)

Our part

Music, sound
and space.

Working for an agency, the sound was ours:

01

Music for two main films

Composed and produced for the main presentation: orchestral scale and modern electronics.

02

Sound design

Sounds for machines, movements and animations on the LED walls.

03

Ambient audio

Atmospheric audio for the stand between shows that fills the space without disturbing conversations.

04

Mixing for the hall

Mixed for the speakers in the exhibition hall so the sound lands clear and powerful despite the hall acoustics.

The result

Around 200,000 guests
at the stand.

The largest stand at Agritechnica 2025 was packed: around 200,000 guests came to John Deere. The main films with our music and sound design ran in the central presentation.

FAQ

Questions about sound
for trade fairs.

Music and sound design for the films, ambient audio for the time in between and a mix that suits the speakers in the hall. More on the experiential sound page.

Calmer than the show, with little speech and no harsh peaks. It fills the space and fits the brand without pushing to the foreground.

It depends on the number of films, the ambient audio and the usage rights. You receive a quote in advance.

Get Started

Ready for an auditory
event highlight?

Whether a trade fair presentation, brand film, or cinema commercial. We deliver original music, sound design and the mix from one source.