The Sound for a
one-hectare exhibition stand.
For John Deere's gigantic presence at Agritechnica in Hannover, Campera Media wrote and produced the exclusive music and sound design for two main presentation films, as well as the audio for the continuous playback across the massive exhibition area.
¹ AI-generated image
Acoustically staging a
gigantic exhibition stand.
Agritechnica in Hannover is the world's leading trade fair for agricultural machinery. John Deere's exhibition presence covered an incredible area of about one hectare – Stand 13C58, the largest single presence at the entire exhibition. For the central main presentation on the massive LED screens, two monumental trade fair films were conceptualized to emotionally captivate the visitors and draw them into the world of cutting-edge agricultural technology.
In addition to the selective shows, an atmospheric continuous audio playback was required for the entire area. The technical and emotional requirement: The sound had to unfold a cinematic impact at high volume levels during the show moments, while simultaneously providing a pleasant, present, and brand-appropriate background soundscape that resonated with the John Deere identity.
Music Composition & Sound Design
for maximum immersion.
As the exclusive audio partner for this high-budget project, we at Campera Media took charge of all acoustic aspects of the presentations:
Exclusive Music Production
We wrote and composed the original film score for two main event films. A blend of orchestral grandeur and modern, electronic elements that represent innovation and technological progress.
Custom Sound Design
Accompanying the music, we created detailed sound design. Every mechanical element, every animation on the screens, and the movement of the agricultural machinery was enhanced by hyper-realistic and larger-than-life sound effects.
Continuous Exhibition Audio
For the time between the shows, we designed the atmospheric soundscape for the one-hectare stand. A steady, subliminal audio experience that fills the space acoustically without disrupting conversations at the booth.
Complete Audio Post-Production & Mix
The final mix was specifically tailored for the speaker setup in the gigantic exhibition hall in Hannover. Frequencies were balanced precisely to reach the audience clearly and powerfully despite the challenging acoustic conditions of the fair.
An absolute trade fair highlight
with cinematic atmosphere.
John Deere's trade fair appearance was a complete success. The spectacular main films attracted thousands of visitors daily, who were literally captivated by the acoustic power of the music and sound design. It was not just a classic B2B trade fair presentation, but a true entertainment spectacle where image and sound functioned in perfect symbiosis.
"Acoustically staging an entire hectare at the world's most important agricultural machinery fair and writing the music for the absolute show highlight was a milestone. The moment the bass first hit the hall was indescribable."
— Campera MediaApplied Services
for John Deere.
Questions about Trade Show
Audio Production.
The cost of professional trade show audio production varies significantly depending on stand size and requirements. For a medium-sized stand (100–500 m²) with bespoke music and soundscapes, prices start at approximately €8,000. Large-scale presentations such as the John Deere stand at Agritechnica (1 hectare) with continuous audio, multiple zones, and special productions range from €15,000 to €40,000.
At trade fairs, hundreds of exhibitors compete simultaneously for visitors' attention. Professional audio design creates a distinctive acoustic identity that sets the stand apart, engages visitors emotionally, and demonstrably increases dwell time. At major industrial exhibitions like Agritechnica, thoughtful sound design is a decisive competitive advantage.
The process begins with an analysis of the stand concept, target audience, and spatial conditions. This is followed by the design of sound zones and music production. We create bespoke loops, soundscapes, and special productions tailored to the brand values and the exhibition environment. Final delivery is as ready-to-play playlists, optimised for the on-site sound system.
Ready for an auditory
event highlight?
Whether a trade fair presentation, brand film, or cinema commercial. We deliver tailor-made music, sound design, and the final mix from a single source.
