Show how it
is made.
We produce making-of videos, behind-the-scenes films and production films for brands, manufactories and companies: from concept through shoot and location sound to music, sound design and mixing. Picture and sound from one source, with studios in Frankfurt, Cologne and Berlin.
Also known as: making-of production, behind the scenes video, production video, how it's made video, filming craftsmanship, manufactory film, video production with sound, craft corporate film.
Request a project →Craft you can see and hear.
When pictures, songs and commercials can be made from a prompt, "made by hand" is no longer enough as a claim. In research by The Harris Poll, the 4As and Infillion, 73 percent said they would trust an ad less if they suspected it was AI-generated. Brands such as Apple, Prada and Dior therefore show how their products and campaigns come about, with making-ofs as elaborate as a corporate film. The background is in the article Handmade in the age of AI.
We come from sound and know that handwork is above all something you hear. On set we have worked for Fissler, among others, where we recorded the cooking sounds during the video shoot, for the NUR DIE relaunch spot and for the HBO series The Idol at SoFi Stadium in Los Angeles. For the picture, we bring in camera, lighting, direction and editing from the team of the Campera Media Atlas, our catalogue of talent and crew. So you get the whole production with one point of contact.
Where we have been.
Picture and sound
from one source.
Concept and storyboard
Which story does your craft tell, which moments show it best, and in which formats will the film run? We settle that before the first shoot day.
Camera, lighting and direction
Camera operators, lighting and direction from the team of the Campera Media Atlas, matched to topic and budget, plus planning the equipment for the shoot.
Location sound
The sounds of the work, interviews and ambience, recorded separately and close to the action. More on the film sound and audio post-production page.
Editing and colour grading
The film gets rhythm and a look that fits your brand, in every format from 16:9 to 9:16.
Music
Original music or suitable music research with cleared rights. More on music licensing.
Sound design and mixing
We bring out the sounds of the craft, add sound design and mix so voice, music and sounds carry on smartphone, laptop and TV. More on mixing and mastering.
From idea to finished film.
Four steps, one point of contact.
Briefing
You tell us what is made at your company and where the film should run. We settle scope, timing and budget range.
Concept and storyboard
We propose story, locations, formats and team. You get a quote in advance.
Shoot
Camera, lighting and location sound where your work happens: in the workshop, the manufactory, the kitchen.
Post-production and delivery
Editing, grading, music, sound design and mixing. You get work in progress and, at the end, every version you need.
For everyone who really makes things.
Typical clients:
Manufactories and craft businesses. How a product is made, as a film for website, trade fair and social media.
Brands and companies. Production films, behind the scenes of campaigns and insights into development and manufacturing.
Agencies. Making-ofs of campaigns and shoots, with sound at the level of the main film.
Artists and labels. Making-ofs of albums, music videos or tours, more on the artists and creators page.
Frequently asked
questions.
It depends on shoot days, team, music and length. You get a quote in advance with everything broken down.
Camera, lighting, direction and editing come from the team of the Campera Media Atlas. We put the crew together to suit your project. Sound, music, sound design and mixing we do ourselves in our studios.
Because you can hear craft: the brush on paper, the plane in the wood, the pan on the stove. We record those sounds deliberately on set and place them in the mix so they hold their own next to music and voice.
For a quick post, sometimes. If the film is meant to carry the value of your work, on the website, in a campaign or at a trade fair, it needs lighting, steady pictures, clean sound and a mix that works everywhere.
All the ones you need: 16:9 for website and presentations, 9:16 for reels and shorts, 1:1 and short cuts for ads. We plan that in the storyboard.
For a making-of that shows real craft, we shoot for real. Where AI is used on request, for example for a voice, we label it as Article 50 of the EU AI Act requires.
Your craft,
our film.
Tell us what is made at your company and where the film should run. We will get back to you within 24 hours.