FOOD & BEVERAGE / SPOTIFY & SOCIAL

Big City Pizza:
a voice for the metropolis.

Sydney, Boston, Budapest: Wagner's Big City pizzas are inspired by great cities. For the spot we searched for and cast the right voice, recorded with direction, connected the client live and mixed for social media, online and Spotify.

Client
Wagner
Product
Big City Pizza
Year
2019
Service
Voice casting, recording, direction, mixing
Channels
Social, online, Spotify
Length
10 seconds
The challenge

Ten seconds,
three cities.

The spot was made in 2019 for Wagner's Big City pizzas. Each variety is named after a metropolis, such as Budapest, Boston or Sydney, and picks up typical ingredients and spices of that city.

In just a few seconds the script jumps through three cities and ends on the German claim „Big City essen, Big City erleben.“ That needs a voice with energy and a cosmopolitan feel that still does not sound rushed.

And the voice has to land instantly: in the feed, where thumbs scroll on quickly, and on Spotify, where the spot is only heard.

Our process

From casting
to finished spot.

Voice search, casting, recording and mixing were all ours:

01

Voice research

We researched voices that fit the brand and the big-city feel of the Big City pizzas.

02

Casting

The research became a shortlist, and the voice was chosen together with the client.

03

Directed recording, client remote

We recorded with direction. The client joined remotely, listened live and gave feedback straight into the session.

04

Mixing

Finally the mix, tailored to social media, online advertising and Spotify.

Listen

The spot,
to listen to.

The finished spot, level-matched for playback on this page.

Wagner Big City Pizza
Spot, German version
0:00 / 0:10
FAQ

Questions about voices
and spots.

We research voices that fit brand, product and audience and put together a shortlist. The decision is made together with you. More on hiring a voice actor.

Yes. Like the client on this spot, you listen live and give feedback straight into the session.

Yes. We produce audio ads for Spotify, podcasts and radio end to end, with voice, music and mixing. More on radio and audio ads.

Get started

Your spot,
your voice.

Send us your script or idea and tell us where the spot will run. We find the voice and produce the rest.