Radio spots and
audio ads.
A radio spot has a few seconds and no picture. Everything has to work through the ear: voice, script, music and sound. We produce radio advertising end to end: voice casting, recording, music and the broadcast-ready mix for radio, Spotify and podcasts.
Also known as: radio commercial production, radio spot, radio ad, audio advertising, Spotify ads, podcast ads.
Request a spot →Advertising without pictures.
On the radio, on Spotify or in a podcast, a spot has no images to carry it. The voice has to build trust instantly, the script has to be clear on first listen, and the brand has to stick before the next spot starts.
We produce radio spots in our main studio in Frankfurt and our recording studio in Cologne, with voice talent in 40+ languages, original or library music and, if you like, your sound logo at the end. Delivery is broadcast-ready, in the formats and loudness specs of broadcasters and platforms. We have produced radio spots for Wagner Pizza, for example.
Everything for
your spot.
Voice casting
A selection of voices that fit brand and audience, with samples read from your script. Fees and usage rights are settled in advance. More on voice-over.
Directed recording
Recording in the studio in Frankfurt or Cologne. Listen in on site or join via Source-Connect.
Music and jingles
Original spot music, a jingle or fitting library music with cleared rights. More on music licensing.
Sound logo
A short sonic signature at the end makes the brand recognisable across every spot. More on the sound logo page.
Sound design and mixing
Sounds and atmospheres that create pictures in the mind, and a mix that works in the car, in the kitchen and on headphones.
Versions and delivery
Short and long versions, variants for regions or promotions, delivered in broadcaster and platform formats, loudness to EBU R128.
From script to broadcast-ready spot.
Four steps, one point of contact.
Briefing
Script, length, audience, station or platform and air date. No script yet? We write it with copywriters from our network.
Casting
Samples read from your script. You choose the voice, we settle fees and usage rights.
Production
Directed recording, music, sound design and mixing. You get the spot for sign-off.
Delivery
Broadcast-ready files in every version and format you need, sent to you, your agency or the station.
Agencies, brands, retail.
Typical clients:
Advertising and media agencies. Production for your clients' campaigns, with fixed air dates and many versions.
Companies and brands. Spots that match the brand sound, with the right voice and sound logo.
Retail and regional businesses. Promotions, openings and offers, produced quickly and in several variants.
Public campaigns. Campaigns by institutions and associations, clear and in several languages.
Frequently asked
questions.
It depends on length, voice, music and usage rights, meaning where and how long the spot runs. You get a quote in advance.
Yes, if you like. With copywriters from our network we write a script for the ear that fits the spot length.
20 or 30 seconds are common. Short reminder spots often run 10 or 15 seconds.
Voice talent and music are paid for a specific use, for example by broadcast area, media and duration. We settle this before recording and set it out in the quote.
Yes. We produce audio ads for streaming and podcasts the same way, with loudness and formats to the platform's specs.
Yes. One production yields short and long versions, regional variants and versions in other languages.
That depends on casting and approvals. Tell us your air date and we plan backwards from it.
Your spot,
on air.
Send us your script or idea, the length you need and the air date. We will get back to you within 24 hours.