TV SPOTS / FINANCE

Bull & Bear:
sound for Société Générale.

In 2015 and 2016, working for an agency, we did the sound for several Société Générale films: three TV spots with a bull and a bear, a film on express certificates and an explainer on turbo warrants. Music, sound design and mixing came from us on every film, plus the German voice-over on the express film and a dedicated sound logo for the animated logo.

Client
Société Générale (via an agency)
Period
2015 to 2016
Films
3 TV spots, 1 product film, 1 explainer
Markets
Germany, Italy
Our part
Music, sound design, voice, mixing, sound logo
The challenge

Dry products,
small stories.

Inline warrants, express certificates, turbos: financial products that need explaining. The campaign turns them into small stories. Bull and bear, the symbols of rising and falling markets, get stuck in an elevator, break down on a country road or doze by the pool. The message at the end: in a sideways market, inline warrants.

The Bull & Bear spots have no voice-over. Humour and timing had to come from music and sound. The express certificates film is about a girl who will not be fobbed off with peas, the turbo explainer is eight minutes of financial know-how that people should want to hear to the end.

Our part

Music, sounds,
voice, logo.

Working for an agency, the sound was ours:

01

Music

Original music for each film, matching the story: laid-back, playful, and in the explainer calm enough for eight minutes.

02

Sound design

Elevator, footsteps, engine trouble, pool, birds, kitchen: we built every scene with sound, down to the growl of bull and bear.

03

Voice and mixing

A German voice guides through the express film, with casting and directed recording by us. We mixed every film for TV and online, the express film also as a 26-second cut.

04

Sound logo

For Société Générale's animated logo in the turbo explainer we produced a dedicated sound logo.

05

Italian version

In 2018 came “Toro & Orso in vacanza?”, the Italian version of the spot “Holiday” for SG Corridor in Italy.

From the films

Bull, bear
and peas.

The films are no longer online. A few stills give an impression:

Bull and bear in suits in an elevator, still from the TV spot for Société Générale
Bull & Bear, “Elevator” (2015)
Bull and bear next to a classic car with engine trouble, still from the TV spot
Bull & Bear, “Breakdown” (2015)
The bear in a suit with a cocktail by the pool, still from the spot “Holiday”
Bull & Bear, “Holiday” (2015)
Italian version: Toro & Orso in vacanza, the bull on an air mattress in the pool
Italian version “Toro & Orso in vacanza?” (2018)
End card of the film on express certificates
Express certificates (2015)
Animated explainer on turbo warrants with a DAX chart on a monitor
Explainer on turbo warrants (2016)
Listen

The sound
to listen to.

Our mixes of the films, loudness-matched for playback on this page.

Bull & Bear: Elevator
TV spot, 2015
0:00 / 0:41
Bull & Bear: Breakdown
TV spot, 2015
0:00 / 0:30
Bull & Bear: Holiday
TV spot, music and sound design, 2015
0:00 / 0:50
Express certificates
Product film with German voice-over, 2015
0:00 / 1:28
Turbo sound logo
For the animated logo, 2016
0:00 / 0:11
Explainer on turbo warrants
The first minute of eight, 2016
0:00 / 1:00
FAQ

Questions about spots
and explainers.

Yes. The turbo explainer for Société Générale runs eight minutes, with music, sound design and mixing by us. More on the explainer voice-over page.

Yes. The spot “Holiday” also exists in Italian, “Toro & Orso in vacanza?”. Music and sound stay, texts and voices are adapted.

A short sound that fits the logo animation exactly, as we did for Société Générale. More on the sound logo page.

Get started

Your spot,
your sound.

Send us your film or idea. We do music, sound, voice and mixing, with a sound logo if you like.