STUNT / FINANCE

Two trillion euros of ice:
#ihrgeldschmilzt.

In August 2015, 13 digits made of ice stood on Frankfurt's Roßmarkt, each about two metres tall: EUR 2,016,000,000,000, the money held in German savings, current and overnight accounts. In the summer sun they slowly melted. For this Deutsche Bank stunt we created everything you hear: location sound, music, sound design and the mix of every film.

Client
Deutsche Bank, Deutsche Asset & Wealth Management
Stunt
#ihrgeldschmilzt (your money is melting)
Location
Roßmarkt, Frankfurt am Main
Year
2015
Our part
Location sound, music, sound design, mixing
The idea

Money
you can watch melt.

The message: with interest rates near zero, savings in the bank slowly lose value, like a block of ice in the summer heat. Deutsche Bank wanted to move more people from saving to investing.

The figure came from Bundesbank data. It was shown in the middle of Frankfurt, accompanied by films documenting the day: set-up, interim states, melt.

Our part

Everything
you hear.

The sound of every film of the stunt was ours:

01

Location sound

Recording on the Roßmarkt, in the city centre, while the digits stood and melted.

02

Music

Music for the main film, the time-lapse and the films across the day.

03

Sound design

Sound design that makes the melt and the city audible.

04

Mixing

Mixing of every film: main film, time-lapse and interim states.

The films

One day,
several films.

Several films were made for the stunt, all with our sound:

  • Hier schmelzen zwei Billionen Eis-Euro · main film
  • Im Zeitraffer schmelzen auch Ihre Euro dahin · time-lapse
  • So entstehen 2 Billionen Euro in Eis · making of the digits
  • Zwei Billionen auf dem Frankfurter Roßmarkt · interim states at 08:52, 09:57, 11:17 and 14:03
The response

A stunt
people talked about.

The stunt was covered by outlets such as finews.ch and cash-online.de.

Services used

Our expertise
for this project.

FAQ

Questions about sound
for stunts and campaigns.

Yes. As with #ihrgeldschmilzt on the Roßmarkt, we record on location, right in the city. More on the live recording page.

Yes. Music, sound design and mixing from one source make main film, time-lapse and short versions sound like one.

It depends on the number of films, the effort on location and the usage rights. You receive a quote in advance.

Get started

Your stunt,
with sound.

Tell us about your stunt or campaign. We record on location and create the sound for every film.