ONLINE SPOT / AUTOMOTIVE

Music and sound design
for Opel × Josselin.

For Opel's online spot with Berlin photographer André Josselin, working for an agency, we created the sound: music production, sound design, atmos, editing of Josselin's off-screen monologue and the mix.

Client
Opel (via an agency)
Project
Online spot Opel × Josselin
Our part
Music production, sound design, atmos, off-screen monologue, mixing and mastering
Industry
Automotive
The challenge

A photographer,
a car, a beat.

In the spot, Berlin photographer André Josselin, who shoots for brands such as BMW, Mercedes-Benz and Montblanc, is on the road with the Opel. Leica featured him in its Spotlight series. Fast cuts, lots of movement and his voice off-screen. Music, vehicle sounds, cameras and voice had to work together without masking each other.

The spot ran online, so it had to be present instantly on smartphone speakers too.

Our approach

Music and sound
as one piece.

Music, sound design and mixing came from one source:

01

Music production

A driving, bass-heavy beat, tailored to the director's edit.

02

Sound design

Above all the shutter sounds of the cameras, each matching the model in the shot. Plus engine, tyres and the click of the seatbelt, tuned to the key so the sounds work like instruments in the beat.

03

Atmos and foley

City sounds, passing cars, cockpit sounds and soundscapes that ground the spot in real life.

04

Off-screen monologue

Josselin's off-screen monologue, cut, edited and placed in the mix.

05

Mixing and mastering

With sidechain so the beat makes room when an engine or camera sound takes the lead. Mastered for online delivery.

The result

A spot
that stays in time.

Beat, camera shutters and engine interlock, and Josselin's voice guides through the film. The spot is in the video above.

FAQ

Questions about sound
for automotive spots.

By tuning the sounds to the key and rhythm of the music. Engine or camera shutter then feel like part of the beat rather than noise.

Many people watch on a phone, so voice and key sounds have to be instantly intelligible on small speakers. More on the social media page.

Yes. As on this spot, we handle music, sound design and mixing for films that agencies produce for their clients.

Get Started

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acoustic dynamics?

Good sound decides whether a spot sticks. Let's talk about the scoring of your next automotive campaign, no obligation.

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