VOICE RECORDING / FOOD

Valentine's Day for M&M's:
recording with live approval.

In December 2020, working for an agency, we recorded the German voice for the 2021 Valentine's Day campaign of M&M's by Mars. The voice actor was in our studio in Cologne, recording and direction were ours. Agency and client were connected live via a session link and heard every take as it happened.

Client
Mars, M&M's (via an agency)
Campaign
Valentine's Day 2021
Recording
December 2020
Studio
Cologne
Language
German
Our part
Directed voice recording, remote approval
The challenge

Everyone listens in,
nobody travels.

With a brand like M&M's, many people have a say: agency, brand team, often legal too. In December 2020, because of Covid, hardly anyone could come to the studio.

The recording still had to run as if everyone were in the control room: every take audible instantly, feedback in real time, approval within the session.

Our part

Voice in the studio,
client in the ear.

Working for an agency, the recording was ours:

01

Voice actor in our studio

Recorded in our studio in Cologne, with microphone, room and monitoring we rely on.

02

Direction

We directed the session: pace, emphasis and tone, so the lines sound like M&M's.

03

Live approval via session link

Agency and client listened in studio quality and gave feedback directly.

Services used

Our expertise
for this project.

FAQ

Questions about voice recording
with remote approval.

Yes. Via a session link you listen in studio quality and give feedback directly, as with M&M's. More on the voice-over page.

We do. You and your agency listen in and tell us what matters, we work it out with the voice actor.

It depends on length, voice actor and usage rights. You receive a quote in advance.

Get started

Your recording,
heard live.

Tell us about your spot. We record with direction, you listen in from anywhere.