TV SPOT / FINANCE

A mascot gets a voice:
the Sparschweinehund.

In 2019 DWS replaced its advertising symbol, the "evil zero", with the Sparschweinehund (literally "piggy-bank pig-dog", a play on the German idiom for one's inner lazy self), an animated cross between a pig and a dog carrying a piggy bank. It was meant to move people from savings accounts to fund savings plans. Working for an agency, we created everything you hear in the TV spot: sound design, the character's voice, music and the mix.

Client
DWS (via an agency)
Campaign
Sparschweinehund, fund savings
Year
2019
Channels
TV including Sky, online and social media
Our part
Sound design, character voice, music, mixing
The challenge

A character
that has to convince.

In March 2019 the Sparschweinehund replaced the "evil zero" as the DWS advertising symbol. The message: overcome your Sparschweinehund and start a fund savings plan now (DAS INVESTMENT).

An animated character lives on its voice and the sounds that bring it to life. It had to be funny without seeming silly, because the subject was investing.

Our part

Everything
you hear.

Working for an agency, the sound was ours:

01

Sound design

The focus: sounds for every movement and gesture of the animated character.

02

Character voice

The voice of the Sparschweinehund, matching its grumpy but lovable personality.

03

Music

Music for the spot that carries the humour and the message.

04

Mixing

Mixed for TV, including Sky, and for online and social media.

Services used

Our expertise
for this project.

FAQ

Questions about sound
for animated spots.

Yes. As with the Sparschweinehund, we develop the voice to fit the character and record it with direction. More on the hire a voice actor page.

Yes. TV has fixed loudness standards, social media is often heard quietly or on a phone. We deliver the right version for each channel.

It depends on length, voice, music and usage rights. You receive a quote in advance.

Get started

Your character
needs a voice?

Tell us about your spot. We create sound design, voice, music and the mix for every channel.