The sound that makes
your brand move.
From AVAS development for electric vehicles to acoustic brand identity for premium car brands, we craft the sound that makes your brand unmistakable. References: Porsche, Mercedes-AMG, Opel, Volkswagen.
Request Automotive Project →Atmos
E-mobility requires
actively designed sound.
Combustion engines delivered sound for free. Electric vehicles are inherently quiet, and therefore an acoustic blank slate. What was once taken for granted must now be strategically designed: the acoustic brand identity of your vehicle.
AVAS (Acoustic Vehicle Alerting System) has been mandatory for all new EVs in the EU since 2021. Porsche, BMW and Audi treat it as a branding decision as much as a safety requirement. We help you make the difference.
What we deliver for
automotive brands.
AVAS Sound Development
EU-compliant Acoustic Vehicle Alerting Systems that don't just warn, they make your brand heard. From acoustic concept to technical implementation.
Acoustic Brand Identity
Sound logo, sonic brand guidelines and acoustic DNA for your car brand, consistent across all touchpoints: infotainment, advertising, trade shows, digital.
Ad Film Post-Production
Sound design and audio post-production for automotive commercials. Mixing & mastering to EBU R128 for TV, cinema and digital, including Dolby Atmos for premium formats.
Interior Sound Design
Vehicle interior acoustics, control element feedback sounds and UI/UX sounds for infotainment systems. The sound drivers experience every day.
Advertising Music & Composition
Custom music for automotive campaigns, from emotional spot music to orchestral image film soundtracks. Sync licensing and rights clearance included.
Voice Casting & Voiceover
Premium voice casting for automotive campaigns. The right voice for your brand, national and international, including buy-out negotiation.
Automotive projects that
make history.
Acoustic staging of a luxury collaboration, sound design, mixing and branding audio for the product launch.
Music composition and sound design for the international campaign. Emotional sound for the premium segment.
Full audio post-production for the advertising campaign. Music, mix, mastering to broadcast standard.
Multiple productions for VW Group brands, acoustic identity projects and ad film post-production.
Frequently asked questions about
Automotive Sound Design.
AVAS stands for Acoustic Vehicle Alerting System. Since July 2021, EU Regulation 540/2014 requires all new electric and hybrid vehicles to generate an artificial sound at speeds below 20 km/h to warn pedestrians. Premium brands like Porsche (Taycan), BMW (Iconic Sounds) and Audi use AVAS far beyond minimum requirements as a strategic acoustic branding instrument.
Our process starts with a strategic brand audit: what emotional values should the brand convey acoustically? Dynamism, luxury, sustainability, sportiness? From this we develop an acoustic DNA, a sound vocabulary applied consistently across all touchpoints: AVAS, interior sounds, advertising films, trade show presentations and digital media. We deliver audio brand guidelines your team and external partners can use.
Yes, this is one of our core areas. We deliver complete audio post-production for automotive commercials: sound design, music composition or licensing, voice casting, mixing and mastering. We work to EBU R128 for broadcast and platform-specific standards for YouTube, Instagram and TikTok. Premium formats are delivered in Dolby Atmos.
Absolutely. We serve vehicle manufacturers (OEMs) as well as Tier-1 and Tier-2 suppliers, workshop chains, tyre manufacturers and automotive service providers. Whether Bosch, Continental or a specialised e-mobility startup, we adapt our services to your requirements and budgets.
Automotive Sound Design is the acoustic design of the vehicle: AVAS sound for electric cars, tones in infotainment and controls, plus the brand's sound logo. Ipsos analysed more than 2,000 ads and found sonic brand cues 8.5 times more likely to appear in the high performers than visual assets. With electric cars the engine says nothing any more, so the sound alone decides whether a vehicle feels premium. Campera Media has produced automotive audio for Porsche, Mercedes-AMG and Bosch.
An automotive sound logo starts at €8,000. A complete AVAS system with an acoustic brand identity for the vehicle starts at €18,000. What you get is a sound that carries across model generations, not a jingle for one campaign. The first consultation is free and you hear back within 24 hours.
Yes, fully remote via Source-Connect, AAX Studio Link and file transfer. For you that means no travel budget and no waiting for a studio slot, with live direction all the same. On-site sessions in Stuttgart, Munich and Frankfurt are available on request.
Ready for the sound that
defines your brand?
Tell us about your automotive project, no obligation, no cost. We'll get back to you within 24 hours with concrete ideas.
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